Customer Interview No. 2

Customer Interview No. 2

This round of interviewing I tried my best to add commentary to the conversation.  Make it a little less formal and that might help people open up more with sharing their  thoughts. Last time I talked to customers who did not have much input.  This time when interviewing, instead of asking basic yes or no questions, I prepared questions that would require further explanation. 

I realized that my idea of making a channel or a club for students who do not know how to cook already exists.  Nothing was special.  I tweaked my idea and came up with a new product.  My idea is The Food Pack, my inspiration came from brownie mixes and any preassembled boxes that are easy to use and contain a majority of the ingredients necessary. Based off of responses from customers they would rather buy a package that contains all the ingredients they would need than go and speed more money on items they probably wouldn't use or hardly use in the future. 

Some tips on interviewing customers:

1. Be kind and don't give up!

2. Be prepared if customer does not agree with your idea (facial expressions).

3. Do not use filler words such as "like" or "um" (I am guilty of this).



Elevator Pitch No. 1

Elevator Pitch No 1

The Food Pack

After interviewing customers I found that the best way to encourage student's to cook would be to create a product that gives them direct access to all the ingredients they need in one pack. My product is The Food Pack.  Within The Food Pack will contain the necessary ingredients to prepare a meal.  There is no need to go and buy 20 different items that you may only use a few times.  There are so many venues we can go with this product!  We can not only teach students how to cook healthy meals but also expand their culinary taste buds.  We can have lines for Asian, Indian, French, South American, African, Middle Eastern foods you name it!  Not only can they make themselves dinner or lunch but we could also have Food Packs for deserts, breakfast, and snacks.  Imagine they could make their own granola bars, crackers, and for breakfast they could even learn how to make Beignets from Café Du Monde!  How fun does this sound? 

 

The Food Pack will be reasonably priced and guide students through the cooking process while encouraging healthier eating habits.