What's Your Secret Sauce?

1) Describe five ways in which you think you have human capital that is truly unique.

• I'm pretty good at sports and I can catch on after a day or two.  All my life exercise and sports have played a major role in my day to day activities.  I was one of the top three runners in cross-country, a starter sweeper in varsity soccer, and a top runner in track.  
• I am introverted and I don't like being the center of attention. My actions speak louder than my words for sure!
• When there's an animal in need I am there to help.  I have raised many orphaned birds that fell out of their nests.  Many of them lived to adulthood and were set free! 
• I like order and structure.  This plays a major role in my day to day life. It helps me stay organized and have my priorities set.
• Nature is a passion of mine and I love documenting it.  I share my images of wildlife and share it with the rest of the world. 

2) Interview the five people who know you the best. 

• The truth of the matter is I struggle with opening up to people.  I am shy and it takes me a long time till I'm comfortable sharing my life-story or who I truly am. I wish I wasn't this way, but sometimes your mind can be your worst enemy and won't let you be yourself around everyone. I'd say that the people who know me best is my family. Since I am up in Gainesville I had them record a message.

My cousin Caity up in North Carolina

Takeaway:  Caity describes me as a person who enjoys making people happy and adventurous.  I enjoy anything and everything outdoors and it's important that people are happy and don't have ill feeling toward me.  I'm also open in sharing my cartoons and photography!  

Caity's fiancé Steven up in North Carolina

Takeaway:  Steven describes me as a person who shares my opinions in a joking or comedic way, much like his video.  I'm also someone who shares my opinions with others even if they are as minuscule as my taste aversion to cilantro.

My mother Margaret down in Bradenton, FL

Takeaway:  Creativity and nature play a central role in who I am and how I interact with people.  Just as Caity said in the first video, I did not realize how much my family has noticed things about me that I didn't even realize.  I share many interesting, random facts and I enjoy sharing new things I have learned with others.

My father Sid down in Bradenton, FL

Takeaway: Once again creativity plays a major role in how people view me. 

My brother's video is not loading properly 

Takeaway: As I said before, people view me by my actions.  My brother mentioned that I am good at drawing and sports. 

3) Reflect on the differences. 

After hearing the videos from my family members I didn't realize just how much my creative outlets and my storytelling played a role in how people view me.  In all of the videos they mentioned my drawing and that I am creative.  They never really went any deeper than what I present them physically (if that makes since) through my drawings and sports.  That's on me though, I need to work on opening up more even to family and sharing with them who I am on a deeper level. 

All of the points they made are correct, even my taste aversion to cilantro (which in my mind taste like how feet smell mixed with expired sour milk).  There is nothing else I would add to my human capital list. 

Idea Napkin No. 2

1. Who are You? 

• Bridget Lanier
• Photography and drawing
• Sister 
• Godmother
• A Gator 
• I love animals and nature 

2. What are you offering to customers? 

The Food Pack 

• Pack contains all the ingredients to cook a meal along with easy to follow steps 
• they can save the recipes for the future or watch the "How To" video online
• Encourages students to eat healthier, while teaching them how to cook
• Introduce people to other culture's foods 
• Contains quality ingredients 
• Save time on finding groceries 
• Healthier option than buying fast food

3. Who am I Offering the Product To? 

• The Food Pack is designed with college students in mind, but anybody can use it
• Students ages 17-30 
• young to old really
• Those who have access to a kitchen
• Anyone who struggles with cooking or who wants to learn new recipes/expand their culinary experience 
• Those who are in a rush or do not want to buy separate ingredients 
• Perfect for people with strict budgets 

4. Why do They Care? 

• Now a days students rely on foods that are easy to make or are convenient.  Sometimes people would rather purchase McDonald's for dinner four nights a week rather than cook their own grilled chicken sandwich at home. After a while, this becomes expensive and is downright unhealthy.  It's alright to have fast food every once in a while, but not everyday. 
• Today many of us struggle in the kitchen, we don't have confidence when it comes to cooking. Rather than trying to cook something new we stick to what we know.  Mac and Cheese, spaghetti, or PB&J.  
• The Food Pack will help all of those that deal with these situations.  It provides the student with  access to all ingredients needed, encouraging them to learn new recipes, all while developing and expanding their culinary skills. 

5. What are your Core Competencies? 

• The Food Pack is the only product that I know of that teaches people how to cook meals with ingredients provided for them. 
• It will have a positive effect on customers for the rest of their lives. 

I believe all of my elements go along with one-another except for the first part.  I'm still struggling with connecting with my product.  Rather than being the owner or entrepreneur of this product I still feel like a consumer.  I came up with The Food Pack because I am a terrible cook and I would love to have access to  a product like this. 

I suppose I consider myself to be the one who comes up with ideas, but when it comes to making it happen I struggle.  I appreciated the feedback from the last idea napkin.  They encouraged me to draw out my product.  It's a little difficult though, because for the most part I received complements on my work and how they agreed with my idea.  I didn't get any feedback as far as how I could take my product to the next level.  I'm not sure what else to do, and I'm struggling with how to improve the Food Pack and connect more with my product.