1. What surprised me the most is that there is a segment that for nongeographic and is based on customer's purchasing history.
2. I don't understand why the criteria for classification mentioned in the first sentence are not important in marketing strategy?
3. Would you agree that where people live influence certain purchasing habits? What age group runs the market today?
4. As I said in two, I do not agree that these factors are not important. I believe that where you live and the people around you influence your purchases. For instance if you live in a neighborhood where people go fishing often, you will probably buy a fishing pole too. It's similar to trends in school. I remember when I was in high school, all the cool kids had camel packs (water bottles), and I wanted one to fit in (I never got one though).
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