Friday, March 18, 2016

My Unfair Advantage


  • Contains quality ingredients 

    • Ingredients within The Food Pack are of good quality 
    • Other prepared packets only provide you with the mix, not all or a majority of the ingredients.

  • Contains all to most of the ingredients the student will need 

    • Will contain everything from meat, baking powder, seasonings, powdered sugar, you name it. 
    • Milk and eggs will be a bit tricky though. 

  • Provides students a recipe and access to online tutorials 

    • Unlike other products, The Food Pack will provide the student with a recipe which can be saved in a recipe book.  If they would rather watch how to prepare the meal , there will be a link they could go to. 

  • Can be sold in refrigerated, frozen, or normal shelf areas 

    • The Food Pack is not limited to one section of the grocery store, it will be everywhere!

  • Choose any culture's food

    • Students can choose classic American cuisine, or take their taste buds on a culinary travel to South America, Asia, Africa, Europe, you name it! 

  • Can be breakfast, lunch, dinner, desert, or snacks 

    • Unlike other pre-made boxes that only focus on deserts or breakfast, The Food Pack covers it all. There will be options for breakfast (such as Beignets from the French Quarter),  lunch (goat cheese salad with crasines), dinner (corned-beef hash with cabbage or chimichangas), desert, and my personal favorite snacks (granola bars,crackers, chips, etc).  

    • This is my TOP RESOURCE 

      • I'm not limited to one sector of the grocery industry 
        • I can be a competitor in every aspect of the industry
        • My product is seen throughout the store 
        • Variety of food types we can provide (seasonal, holidays, celebrations, year round, or special occasion)

  • Student doesn't buy other competitors products 

    • I no longer have to deal with competition from others, students will buy my product over others.  I will become a major competitor! 

  • Budget friendly 


    • With keeping the student's budget in mind we will try our best to make the price as budget friendly as possible!  

  • Students will have a lifelong impact 

    • They will carry the skills and techniques they learned from preparing meals with The Food Pack and make their own meals for the rest of their lives. They'll gain confidence in what they are doing.  Who knows they might then pass on what they learned to their children!

  • People save money by not buying ingredients

    • In the end it will be cheaper to buy The Food Pack that contains the ingredients you need rather than buy 20 ingredients that will stay in your pantry for years and expire. 

2 comments:

  1. This seems like a very interesting approach on groceries, shopping and food in general. I like the idea you can packet a dish of ingredients and make them yourself. It's a very intriguing idea, at least for me. I would see a problem with picking the recipe to make into profit because some recipes are not resalable and there's too many foods that can be made by this, popular demand would squeeze your food choices. Also you have to persuade people to actually cook the food instead of buying food outside or buying already frozen food. Healthy is a benefit but really why would they care?

    http://notimportantrightnow.blogspot.com/2016/03/my-unfair-advantage.html

    ReplyDelete
  2. I'm not sure I see a full VRIN analysis for each resource. You’ve definitely got some analysis, but (for instance) I don’t see the rarity of “Students will have a lifelong impact” outlined here.
    This is a little like Plated (etc.), but at the grocery store. It might be worth not packaging eggs (or salt/pepper) and just noting on the package that additional ingredients are required. This might throw people if you start with packages where all the ingredients are included, but if you make the packaging standard, that will help. Think a red box in the corner that says, “What Else Do I Need?” and list the other ingredients and any tools (grater, pot, pan, etc.).

    ReplyDelete