1) The importance of having an innovation strategy was very surprising to me, and the consequences of not having one.
2) I'm just a little bit confused about the organization of the innovation strategy. Wouldn't it damper creative thought if there are limits set?
3) Do doctors come together and come up with innovation strategies or is that management's responsibility? Do innovative collaborations have to follow set rules or are they free to do what they need to get the creative juices flowing?
4) I do not believe that routine innovation is necessarily the best. My reason for this is that the company may or may not have enough time to come up with a better product. Sometimes time constraints can cause upset with the public as well. For instance those who bought the iPhone 5 (which wasn't much of an improvement) were upset when just a year later Apple introduced the iPhone 6 (an entirely new design/idea). Many were not able to get the phone because of the plans they were on. So introducing new phones every year is not necessarily a good thing. It would have been better for them to introduce an entirely new product every 2 years, than to release slight improvements on already released models every year. Routine is fine as long they give themselves the proper amount of time to create the best.
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