The Amazon Whisperer

• Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 

• selling my version of ingredients, not having to rely on competitors products 
• Examples
• purchase chicken from suppliers or packers or have my own spices. 

• Describe what kind of product offering you believe should be next. What's the next thing your customers want?

• I am offering a product that contains all the ingredients students will need to cook along with directions/video link on how to prepare the meal. 
• Next: Nothing's worse than not having the proper equipment for cooking. That's like showing up to a baseball game with a hockey stick. Sure you can somewhat improvise but it's not the same and your performance will reflect this.  I want to sell a box of all the necessary and must have cooking tools.  None of this broken up, buying separate items, lets get it over with and give you exactly what you will need, the essentials!  

• Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

• People will feel even more confident and more likely to want to cook.  Nothing's better than using your new set of knives that actually slice through chicken rather than mutilate them! 
• It will increase consumer loyalty, we can have the tools color coordinated to make it easier for people! 
• Ex:  To slice the chicken use the purple knife.  To chop the carrots use the orange knife. Saute the green beans in the yellow pan. 
• It could have a colored handle, it doesn't have to be that color entirely. 

• Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

• Rachel Ray's 14 Piece Hard Enamel Nonstick Cookware Set 

• Contains: 4 pots, 4 lids, a spatula, 3 prep-tools, 2 saute pans, and 1 baking pan. 
• Description of Material: aluminum and a carbon steal baking sheet, prep-tools are made of silicone and nylon. 
• Oven safe to 350 F

• What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

• Reviews: 231/317 gave it 5 stars 
• However, when reading responses people are not happy. Multiple people have reported that the color washes off/ burns. 
• The sizes are too small. 
• Reviews were mixed overall 

• Describe what design/usability changes you'd make to the product. 

• I would give the consumer pans that are larger in size, not too small
• I would not use the paint based coloring (I think that is what her company used).  If there is any colored pots I would make them ceramic or use a non-stick ceramic coating. 
• Also I would change the design of the prep-tools
• Spatula would have a rectangular end and be a bit wider 
• The silicon spatula would have a flexible end allowing it to conform to the shape of the bowl when scooping mix out. 

• Describe why you think this product would make a good addition to your current product/service offering.

• It's another way to get student's ready for life! 
• Students will not have to feel limited to what they buy because they might not have the tools necessary to prep ingredients. 
• They will use these for as long as they want them.